What are the Most Effective Strategies for Both Selling and Prospecting via Emails in B2B Sales?
When it comes to B2B sales, selling and prospecting via email continues to be the most effective sales strategy! The word-of-mouth strategy is suitable when clients reside in your vicinity.
Today, B2B business is all about bringing clients from all over the world into your sales funnel. And what's the best method for it? Selling and prospecting via emails is the savior!
Why should every B2B marketer create an Email Strategy?
Have a glance at some fun stats!
● For every $1 spent on email marketing, the average return rate is $44.25.
● 77% of the clients prefer permission-based communication.
● Video in emails increases opening by 19%.
Selling and prospecting via emails can mean only three things:
● More engagement
● More conversion
● More money
Effective Email Strategies for Selling and Prospecting:
Darwinian Ventures presents some pretty cool hacks for your email marketing:
● Authenticate your domain
● Meticulously check the email header
● Stand out with personalization and subject line
● Clearly define your objective
● Publish interactive emails
● Don't miss out on videos
● Send emails frequently
● Exercise serviceable over products in the emails
● Don't forget the Call-to-Action button
● Maintain an ESP
Let's hope for a hike in B2B sales by selling and prospecting via email.
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