Cold Email VS Cold Call- When To Call or Email?

Making an effective first contact with a prospect is a delicate art for any sales rep. Your first impression can make or break a deal. You can use any one of cold calling or email for contacting a new customer. But here comes the confusion about which one to choose. Which strategy will be more productive? Let's traverse with Darwinian Ventures.

• Cold calling can be more personal than a cold email. You get a direct response from the prospect. 

• Calling prospects out of the blue can be invasive than a cold email.

• Cold emails are easy to distribute and track. Besides, it is easy to ignore also. 

When to Use Cold Call?

Undoubtedly, you have hundreds of promotional emails that you haven't opened yet. It is easiest to ignore any email. 

When you call someone, the conversation is under your control. You can drive the conversation in any way you want if you are confident enough.

When to Use Cold Email? 

Emailing is a good choice when you want to reach thousands of people at a time. In that case, calling them doesn't work. It's time-consuming and hectic too. 

Moreover, if you are not confident enough to talk directly with prospects, you better choose email for connecting.