The Ultimate Email Marketing Hacks | Increasing your Email Opening Rate

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Since the whole world functions on emails, it has become a prominent medium for marketing. Email blasts, email newsletters, dedicated emails, etc., are popular methods to connect with customers. However, the email marketing scheme won't work unless they are opened. If they don't open your emails, your content will never reach people. The growth advisory firms suggest new ways for email marketing to generate sales.

dv email marketing hacks

What is Email Opening Rate?

Email opening rate represents the percentage of your emails being opened. Generally, the percentage varies between 15%-25%. This number marks the success of your email marketing technique. For a successful campaign, try increasing opening rates.

Email Hacks for Marketing:

●     Make sure the email is delivered:

Clients throughout the world do not live under the same connection. Make sure your email reaches the clients first with zero interference.

●     Update your lists:

Sending emails to people who never responded or made a purchase is a waste of time. Keep your list updated for an increase in opening rates.

●     Irresistible subject lines:

The subject line is the first thing that catches the customer's eyes. Do make it irresistible, eye-catching, and short. The sole purpose should be reflected in the subject line.

●     Emotional Strike:

Try using words that can trigger people emotionally. These increase the chances of opening emails.

●     Speak to the individual:

We understand it takes a bit more time, but first name inclusion is a great technique to sound personal and increase engagement.

●     Say no to the spam filter:

Follow the simple steps:

  1. Recipients should be the ones opting for your lists.

  2. Keep the subject line relevant.

  3. Don't fill the emails with links and graphics.

  4. Keep the unsubscribe option.

●     Use a mobile-friendly email template:

Since the whole world relies on mobile email apps, keep the email template mobile-friendly. A jittery email on the mobile won't cause much stir.

●     Include the CTA Button:

The call-to-action button is a new trend in email marketing. It helps in establishing a direct connection with your customers. And, the features allow the option for instant response.

Summing Up:

These tips will be great add-ons for your email marketing strategies, followed by an increased opening rate.

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