How to Train Salespeople on the Things They are Selling | Product Knowledge

-

Dv Sales training

The human brain tends to let things go! Education, techniques, and hacks that we learned one day gets blurry. So what's the reason behind it? Lack of immediate practice! Human brains cannot retain long-term information unless they practice. It's the same case for salespeople too! Amidst thousands of services and millions of customers, salespeople can struggle to fit in. In this article, Darwinian Ventures shows the roadmap to train salespeople!

Types of Product Knowledge:

Product knowledge means salespeople are having a complete understanding of what they are selling. It's essential because salespeople should understand the features of a product from a customer's point of view. It helps salespeople in delivering values to the customer. Product knowledge sparks engaging conversation between buyer and seller. Salespeople should know all the pros and cons of a product like:

  1. Price/ROI:

Salespeople should have a clear concept of the price of a product. They should understand the ROI it can bring for a customer. Knowledge of price and ROI initiates intelligent negotiations.

  1. The Utility:

When customers express their interest in a new service, they might not know how it works. Salespeople should be able to give a live demonstration of how the product runs.

  1. Tech-savvy Features:

Salespeople should be able to answer all technical queries of a customer.

  1. Customization:

Not all services support customer needs. Salespeople should have the ability to customize services to satisfy customer needs.

How to Train Salespeople on the Things They are Selling?

  1. Hands-on Experience:

Most people learn by hands-on training. Practical learning is more effective than notes and seminars.

  1. Sales Training Plan:

Draft the schedule with company goals and targets. In this way, salespeople understand the company's services better.

  1. Consistent Training:

  If salespeople are given consistent training about product knowledge, they will remember it better!

  1. Role-Playing:

If salespeople are allowed to roleplay, they can put themselves in the customer's shoes! In this way, salespeople can overcome nervousness, common objections, etc.

  1. Product Training Quizzes:

Quizzes are effective methods to retain information. If salespeople take quizzes about the features of a product, then they learn better.

  1. Playing Games:

People grasp better when they feel entertained. Training sessions filled with an exciting game can do the job!

  1. Document Sharing:

Salespeople are bound to forget things, as there are thousands of products. Shared documents about product features via social media works as a life-saver!

Summing Up:

Knowing the services inside out can turn trainee salespeople into top salespeople.
Location: United States

Comments

Post a Comment

Popular posts from this blog

The Ultimate Guideline for SPIN Selling

-
Image
Raise your hand if you think your company is under a dry spell despite having a niche market. What if Darwinian Ventures tell you that the quick fix to this problem is a 30-year old strategy named SPIN Selling! The modifications made SPIN selling one of the most constructive sale methodologies today. What is SPIN Selling? SPIN represents the four stages of a query process: ●     Situation ●     Problem ●     Implication ●     Need-Payoff This strategy comes from the book "Spin Selling" by Nick Rackham. In this book, Rackham insists that salespeople must abandon traditional sales techniques and build themselves as trusted sales advisors.  Salespeople follow a linear approach to their sales structure. They start from step 1 and gradually proceed. Customers detest such a lingering sales process. Besides, 60% of the decision is done before the buyer-seller encounter. SPIN selling demonstrates that top salespeople rarely ask questions. Their ...
Read more

Step by Step B2B Event Lead Generation

-
Image
No one would ever dare to utter the words "B2B lead generation is a piece of cake". We all know how unpredictable it can be! The key to success in lead generation is reaching the heart. What better way is there than that of event lead generation? What is B2B Event Lead Generation? The word is derived from B2B events. B2B events stand for face-to-face interaction to promote a business, sales, products, or services. This is done with the view to customer retention and customer attraction. It differs from the typical lead generation by, here the company hosts the whole event instead of relying on lead generation consultants. The event invitation goes out to the targeted customers, and everyone is allowed to take part in the face-to-face conversation. This leaves a better impact than any form of online advertisements or tactics. Advantages of B2B Event Lead Generation: The main advantage of B2B event lead generation is that the whole event lies with your control. Once you are do...
Read more

Pre-sale Vs. Sale | The Ultimate Difference

-
Image
Any organization engaged with B2B sales knows how important it is to maintain an effective sales strategy. The competition doesn't end with owning top sales enablement tools. Alternately, these tools become the first step of the sales strategy. To survive in the tough B2B battle, a solid sales plan is necessary. Whether it's the pre-sale stage or the post-sale stage, every step counts. Unfortunately, many organizations overlook the differences between the pre-sale and the sale stage. The ignorance hinders the growth of the company in the long run. What is Pre-Sale?  This is the first step of a sales cycle. Pre-sale refers to the collection of sale activities before closing a deal. Pre-sale doesn't stand for marketing!  Instead, it stands for establishing relationships, developing trust, and renewing business relations with the customers. The sale stage is emotive, whereas pre-sale is more technical. The critical steps of Pre-Sales include: ●     Surveying ●   ...
Read more